Apple Gets Strong Boost, iPhone 16 Sales Increase 20 Percent

There is strong demand for the new iPhone series of American devices maker Apple. In the first three weeks of the start of sale of these smartphones in China, the sales have increased by about 20 percent compared to the iPhone 15 series introduced last year. Last month, Apple launched the iPhone 16 series.

Provided to Bloomberg by market research firm Counterpoint. data According to , the sales of iPhone 16 series smartphones are better than the company’s previous series. However, customers are liking the Pro and Pro Max models of this series more. Sales of premium models of this series have increased by about 44 percent as compared to similar models of iPhone 15 series. However, Apple is facing tough competition from Huawei in the Chinese market. Huawei’s Mate 60 series smartphones are being sold in large numbers.

Apple’s share price has increased significantly this week in view of the possibility of soon adding Artificial Intelligence (AI) to the iPhone. International shipments of smartphones grew by nearly five percent on a year-on-year basis in the third quarter of this year. Samsung has maintained its position as the original equipment supplier in terms of unit shipments. After this there is Apple and China’s Xiaomi. However, there has been a slight decline in the market share of these three smartphone companies. Samsung’s market share in the third quarter was 18 percent. However, the company’s market share has declined by three percent on a year-on-year basis. Apple has secured second position in the third quarter with 17 percent market share. In the same period last year, the company’s market share was around 18 percent.

There has been a significant increase in smartphone sales during the festive season in India. The first sale of the festive season ran between 26 September and 6 October. In this, Amazon, among the big e-commerce companies, had organized the Great Indian Festival Sale and Flipkart had organized the Big Billion Days Sale. Other retailers also organized sales during this period. In the first sale of the festive season, sales of smartphones have increased by 11 percent on a year-on-year basis. This sale lasted for 11 days.