Micromax Phison MiPhi Brand Focuses AI Powered NAND Storage in India All Details

Micromax has partnered with Phison to form a joint venture MiPhi aimed at advancing India’s AI and technology ecosystem under the vision of ‘Making AI in India’. MiPhi will provide energy-efficient NAND storage solutions for AI applications with the lowest per-token cost globally. The venture brings together Micromax’s market expertise and Physon’s technological prowess on one platform to strengthen India’s technology infrastructure and foster cross-industry collaboration. MiPhi plans to establish a dedicated sales network for AI-centric embedded solutions in sectors such as automobile, IoT and datacenter.

Through a press release, Micromax and Phison announced the launch of MiPhi joint venture together in India. Micromax is a domestic consumer electronics brand and Physon is a Taiwanese electronics company. The duo’s venture aims to offer an energy-efficient NAND storage solution for AI applications with the world’s lowest per-token cost.

The company says MiPhi will leverage Micromax’s established Indian market presence and Physon’s expertise in NAND storage technology to strengthen technology infrastructure and enable cross-industry collaboration.

MiPhi will provide embedded solutions for automobiles, IoT devices, datacenters, IT hubs and consumer electronics. The company will provide compatible design solutions specifically for AI and security-related applications.

Operating from manufacturing sites in Hyderabad (Telangana), Bhiwadi (Rajasthan) and Noida (Uttar Pradesh), MiPhi aims to expand India’s manufacturing capacity.