in april company Its market share was more than 50 percent, which came down to 27 percent in September. The market share of Ola Electric’s competitors TVS Motor and Bajaj Auto has increased during this period. In the last few months, Bajaj Auto has increased the number of dealerships for its Chetak electric scooter to more than 500. The number of Ola Electric dealerships is around 800. Market analysts say that the main reasons behind the decline in the company’s market share are the launch of new models by its competitors and the poor condition of its service network.
Ola Electric is receiving a large number of complaints from customers related to service delay. It has informed about starting Hyper Service campaign to strengthen its service network. The company has said that if the repair of electric scooters takes more than a day, backup electric scooters and cab coupons will be given. It will start its quick-service guarantee from October 10. In this, repair will be offered to the customers in one day. If the repair of its electric scooters takes more than a day, customers will be given a backup S1 scooter. Apart from this, customers having Ola Care+ subscription will be given coupons to avail Ola cabs which will be valid till the service or repair of their electric scooter is completed.
Recently Ola Electric had formed a new service team. Angered by the poor service, a customer of the company set fire to a showroom of Ola Electric. The company is receiving around 80,000 complaints every month. On some days the number of complaints reaches almost 7,000. Because of this there is a lot of pressure on its service centres. Due to increasing cases of malfunction in the company’s electric scooters, customers have to wait longer and become angry.
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Electric Vehicles, Demand, Range, Battery, Market, Ola Electric, Customers, Bajaj Auto, Electric Scooters, Dealerships, TVS Motor, Speed, Variants, Service, Prices