Tata Nano launched at Rs 1 lakh
There were many businessmen in the country but very few visionaries like Ratan Tata. He not only did business but also launched products keeping in mind the needs of the people. Ratan Tata wanted every middle-class family in India to have a car and to do so, he introduced the Tata Nano in 2009 as the country’s cheapest car. Ratan Tata was the only one who bought a car for Rs 1 lakh. In 2008, Ratan Tata introduced the Nano for the first time at the Auto Expo in India. However, due to the tag of being a cheap car, it could not gain that much popularity among the people, due to which the production of Nano had to be stopped in 2018 itself.
Revolutionizing the electric segment in the country with Tata Nexon
Tata Motors launched the Tata Nexon EV as the first electric car in January 2020, pushing electric mobility in India. And inspired automobile companies to make affordable electric cars for India. Tata Nexon EV is India’s best selling electric car (EV) since its launch. Tata Nexon EV is economical and safe compared to other electric cars, due to which it is very much liked.
Jaguar and Land Rover acquisitions
There was a time when Ratan Tata Motors was going through a crisis, Ratan Tata wanted to sell the passenger car unit, for which he went to Ford. Bill Ford reportedly told Ratan Tata that when he had no knowledge about cars then why did he start this business at all. He will do a favor to Tata Motors by buying this business. At that time Ratan Tata changed his decision to sell the passenger car business and established it as a profitable business. But times change and at one time Ford was going through its financial crisis and it became difficult for it to handle both the brands like Jaguar and Land Rover. Then Tata Motors bought Jaguar and Land Rover from Ford Motor in March 2008. This acquisition was a big step for Tata Motors as it marked the company’s entry into the international luxury car market. This deal was done for about 2.3 billion US dollars.
Making semiconductors from salt
Tata Group has also recently forayed into semiconductor manufacturing in the country. Tata Group is one of the largest tech companies in the country with Tata Consultancy, Tata OneMG, Tata Motors, Tata Salt, Tata Tea, Jaguar Land Rover, Titan, Fastrack, Tanishq, Starbucks, Voltas, Zara, Westside, Cultfit, Tata AIG, Tata Capital operates brands such as Tata AIA Life, Tata Play and Air India.