Small towns are beating big cities, buying Apple and Samsung flagship phones in abundance.

Most of Apple’s iPhone sales, about 60 percent, are coming from Tier-II cities. Earlier, 65-70 percent of Apple’s sales came from tier-1 cities, but there has been a lot of change in the last few years. Since the Covid-19 pandemic, thousands of people have shifted to their hometowns, due to which they needed a good smartphone for work from home setup.