Telecom Companies Warn TRAI of ‘OTP blackouts’ if SMS tracing deadline not Extended, Bharti Airtel, Reliance Jio

Major telecom companies of the country have warned that from November 1, customers may face major disruptions in receiving transaction alerts and service updates. The Telecom Regulatory Authority of India (TRAI) introduced new rules in August. Under these rules, it will be necessary to trace the source of all messages. Its purpose was to increase accountability regarding the message.

However, big telecom companies like Bharti Airtel and Reliance Jio have warned that this could have a major impact on their ability to send messages like bank transactions and account alerts. a media Report According to , Cellular Operators Association of India (COAI) has written a letter to TRAI demanding relaxation in the rule regarding the ability to trace the source of the message. Telecom companies claim that this rule may make it difficult to send SMS containing OTP and other important activities because telemarketers and Principal Entities (PE) like banks, e-commerce companies and financial institutions have not implemented the necessary technical solutions for this. Is.

Telecom companies say that to minimize service interruption and for the convenience of customers, they will provide daily reports to PEs and telemarketers, so that compliance related problems can be resolved. This is the second time that telecom companies have requested to extend the deadline of TRAI’s rule regarding commercial messages by one month.

TRAI has also started taking strict action regarding spam calls. Recently, telecom companies had disconnected more than 2.75 lakh mobile connections to curb unregistered telemarketers. Along with this, many firms were also blacklisted. TRAI had said in a statement, “Telecom service providers have taken strict measures against those misusing telecom connections to make spam calls. More than 2.75 lakh telecom connections related to spam calls have been disconnected. Along with this, More than 50 firms have been blacklisted.” TRAI has received more than 7.9 lakh complaints of spam calls from unregistered telemarketers in the first half of this year. TRAI has given strict instructions to stop promotional calls from unregistered telemarketers.